Identifying Niche Communications

Oftentimes, building a majority requires identifying where there are opportunities for support.  This chart helps you stop focusing on the opposition and explore the millions of potential supporters there are out “there.”

Download the PDF here.


Reframing for a New Big Picture

This tool helps you develop reframing strategy at the issue level.
Download the PDF here.


Democratic Principles for Facilitation

Inspired by our favorite book on the subject, Educating For Change by the now defunct but ever influential Doris Marshall Institute.

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Drafting a Strategic Plan for Change Organizations – Key Components

Here is a model outline to adapt

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Developing an Equity Impact Statement for Local Policy-making

Why measure equity impact?

Equity and fairness in policy-making is no accident. Legislative bodies must pay close attention to the impact of their policies and play an active role in ensuring that both their intent and impact are consistent with a jurisdiction’s expressed values. By measuring equity impact in a few representative areas, a legislative body can assess whether laws and rule-making advance a shared agenda of fairness; spread the burden of regulation fairly; and help address historic patterns of institutional bias and discrimination.

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Fighting Back on Budget Cuts

This publication is designed to be a resource for organizers, community groups, and public agencies at various levels of capacity working to build support for healthy budget priorities.

This “kit” will help groups better understand the economic context in which budget cuts are taking place, develop strategic communications and organizing plans for approaching this issue, and gain tools and methods for researching state budget processes.

Download the .PDF here


Change Communications: Naming Racism

In the current political climate where some forces are becoming even more strident in their efforts to advance racism and white supremacy and more organizers are courageously pushing to address racism head on, there are some advocates concerned about “triggering” potential supporters by bringing race (or really, racism) up in their communications. I want to encourage you to keep naming racism in constructive ways. Here are some lessons learned from my book Fair Game on effectively framing structural racism.

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